The Trend

The Hearing Journal and the hearing industry urge health care professionals and physicians to incorporate screenings into their practice and to get involved in the industry.

The largest segment of our population will be in the market for hearing aids over the next 20 years.

Many Physicians, Optometrist and specialty care physicians are already recognizing the opportunity.

Education

Although there are several types of hearing loss, generally they fall into one of three categories: conductive, sensorineural or mixed hearing loss, based on the location of the problem in the auditory system.

Sensorineural hearing loss. A sensorineural loss occurs when there is damage to the inner ear and/or to the nerve pathways from the inner ear to the brain.Sensorineural losses usually result in both a reduction in sound level and inability to understand speech. The aging process, heredity, syndromes, birth defects, certain medications, head injury, tumors and repeated exposure to noise can lead to this type of hearing loss.

Conductive hearing loss. A conductive hearing loss occurs when sound is not conducted efficiently through the ear canal, eardrum or tiny bones of the middle ear. Conductive losses primarily reduce the loudness of the sound that is heard.

Mixed hearing loss. Some people have a conductive loss and a sensorineural loss in the same ear(s) at the same time (for example, an ear infection and noise induced hearing loss).When this occurs, the hearing loss is referred to simply as "mixed."


The Physicians Responsibility
  • 80% of all physicians never check for hearing loss or screen for it.
  • Only 22% of hearing aid recipients are actually referred by their physicians.
  • Most patients don't seek help from out care facilities and remain in denial.
  • Most don't seek help because of lack of trust in the retail model.
  • We feel if physicians recommend a hearing test patients will listen.

The Opportunity
  • 1 in 10 of all Americans suffers from a hearing loss.
  • 1 in 5 will suffer within the next ten years.
  • Hearing Aid sales will rise dramatically in the coming years.
  • Growing need for new channels of distribution to provide services to the hearing impaired.

IT IS TIME TO MAKE A DIFFERENCE AND REACH OUT
INCORPORATE HEARING SCREENINGS IN YOUR PRACTICE!!




The Partnership
Physicians Hearing Solution and Your Practice


Over the last twenty years there has only been about 2 million hearing aids dispensed per year yet there has been a substantial increase in those suffering from hearing loss, but no increase in sales.

Why?

Physicians do not make it a part of their primary care screenings due to a lack of awareness.

We train the medical staff to identify hearing loss and provide ongoing consultation.


The Physicians
  • Provide the commitment to screen and ask the questions to recommend a hearing test if signs of loss are noticed.
  • When physicians use the Otovation T 4 audiometer to test hearing with their patients, they can normally bill and be reimbursed for this service using the appropriate CPT Code for hearing screenings.

Physicians Hearing Solution does the rest
  • Testing and Dispensing through a licensed Hearing Instrument Specialist
  • Programming
  • Warranty Servicing
  • Patient retention
  • Marketing
  • Administration support
  • Ordering
  • Fitting
  • On going education and industry training
  • Filing
  • Reporting

Physicians Hearing Solution operates on simple principles and concepts.
  • Hearing loss affects approximately 50% of all older Americans.
  • 78 million baby boomers are approaching senior status --- the market is growing exponentially.
  • Hearing aids are the only effective treatment for about 90% of all cases.
  • Digital signal processing has revolutionized the quality of hearing aids.
    eReady-to-wear technology enables many patients to be fit with a hearing solution on the same day that testing occurs.
  • Physicians see the entire population daily yet only 5% of them actually ask their patients "how is your hearing".
  • The Physicians Hearing Alliance business model is equally simple.
  • We will help your practice uncover your patients hearing needs.
  • We will actually set up and manage your own hearing aid dispensing practice.
  • No consulting or up front fees.
  • The physician practice wholly owns and controls the hearing program.
  • We provide physicians and staff training
  • Simple screening concepts for the physician.
  • Single source for hearing aids, accessories, warranty and repair services

Partner with the Top Manufacturer(s) in the World. Contact us today and find out how you can implement hearing services in your practice. You could be offering hearing solutions in a matter of days.
* Hearing Services provided by Physician Hearing Solutions, LLC.